1 Speak to the moment
2 Build rapport
3 Use a 3 step presentation: Situation > Aggravation > Solutions.
4 The power of an aesthetic mock-up for plan presentation
5 Always Present Stages and Alternatives. Never "all or nothing".
6 Make 3 to 5 points to explain something
7 Don´t pressure. Inform.
8 Be Clear, Objective and use Metaphors
9 Be unattached to the outcome and learn to master the process
10 Expect & solve questions, criticism and confusion
11 Anticipate failures and additional procedures
12 Approach Money and Payment issues with clarity
13 Learn to deal with financial constraints
14 Be a Real Expert
15 Have a system in place
16 Present a compelling written case